M&S launch the high street’s first 100 per cent recycled vase!

 

Friends of Glass is delighted to see that Marks and Spencer has launched its latest ‘closed loop’ product – a 100 per cent recycled glass vase. M&S said the vase is the first 100 per cent recycled glass vase to be available on the high street.

 

It has been made from bottles consumers have taken to the recycling bank, thereby reducing the amount of waste going to landfill. On average, 1,000 recycled bottles correspond to one tonne less of waste going to landfill.

 
The recycled glass vase marks the latest initiative in M&S’ plans to become a fully ‘closed loop’ business. Closed loop is a business model where waste material used in the manufacturing process is returned back to that same process for re-use.

 
“We’re delighted to offer our customers the chance to be part of a big environmental achievement,” M&S packaging specialist Laura Fernandez said about the new vase. “This […] is a taste of things to come as we continually look for innovative ways to offering shoppers more eco-friendly products.”

 

As well as being made fully from recycled materials, the vase has been produced more energy efficiently than normal glass. Recycled glass is melted at a lower temperature, therefore using 20 per cent less energy. It also uses less water in the production process than standard glass.

 
The recycled glass vase is retailing in M&S stores at £35.

 

The article has first appeared on Greenwisebusiness.co.

 

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