Data published by the European Container Glass Federation (FEVE) has shown that an increasing number of consumers are choosing Glass packaging, as production volumes in Europe grew by 4.7% in the first half of 2011.
The report highlighted major increases in France, Germany and Italy, who all reached in excess of 6% growth, whilst a dazzling display from Turkey meant a 15% increase was recorded.
FEVE President Niall Wall said, “Glass packaging remains one of the reference materials for brands and retailers to deliver high quality food and drinks…because glass brings great added value while remaining at a competitive price…Consumers simply trust glass because of its environmental, health and taste preservation qualities”.
Recently, records collated by Euromonitor International also showed an increase in the amount of goods now being sold in glass, and cited lifestyles changes as one of the main reasons for more customers selecting glass as their preferred form of packaging. Health conscious customers are especially helping to drive sales; in Italy for example there is an increasing use of honey, packed in glass mainly, as a treatment for sore throats and as a natural sweetener for cooking. Meanwhile in Spain, private labels are using glass as a method to compete with A-brands in the image and quality stakes.
In the food industry, European consumers are increasingly seeking out ways to adopt healthy eating habits, which has widened demand for glass in canned/preserved foods, cooking sauces and baby food. Spanish foodies seem to have a particular liking for canned/preserved fish, leading to a rise in the number of larger size jars, meaning cost savings for price-conscious shoppers. At the same time, premium product lines in smaller sizes are also faring well as consumers more broadly appreciate the benefits of fish intake.
The Euromonitor document “Glass Returns to Growth: The Outlook in Food and Beverages” continues to reaffirm the strong market position of glass for alcoholic beverages such as beer, spirits and wines and indicated that the female demographic offers further prospects for glass in areas like beer. Legislation to cut down the misuse of alcohol which targets economy bulk packs might also be favourable towards glass.
In the UK, although the Euromonitor report shows a small decrease in demand, Rebecca Cocking, Head of Container Affairs at British Glass remains unconcerned, attributing the figures to recent fluctuations in the export market: “While there has been no dramatic change in our UK shopping trends, the tough economic climate has exerted a slight downward pressure on our exports. I’m confident this will pick up again as soon as conditions allow. As for demand in the UK itself, research shows that consumers remain enthusiastic supporters of glass packaging, consistently favouring it best for health, taste and the environment.”
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