Do Consumers Really Want To Break The Tradition Of Serving Wine In A Glass Bottle?


Last week the article “Tetra Pak Wine gives experts lots to sniff at” was published in the Metro, and it got us thinking, do consumers really want to break the tradition of serving wine in a glass bottle?


According to Raisin Social’s managing director Simon Halliday, Tetra Pak has clear advantages over wine in glass bottles. However, we find the statements he made in the article very misleading.


Mr. Halliday says that Tetra Pak is “easily recycled”; but can it really challenge glass packaging which is 100 per cent recyclable and can be done so over and over again without any loss of quality?


In comparison, Tetra Pak, which consists of three material elements – paper, plastic and aluminium – cannot be ‘closed loop’ recycled in the same way like bottles and jars can. When recycled, glass can be back on the shelf again in less than 30 days. Furthermore, in most cases Tetra Pak cartons must be exported for specialist recycling or incinerated.


Mr. Halliday also says that Tetra Pak is lighter to transport, but we are wondering if he is aware of the fact that the majority of wine bottles are now ‘lightweighted’, becoming up to 40% lighter in recent years.


However, the most puzzling statement from the Metro’s article was that a shift towards Tetra Pak is, “a natural progression towards satisfying consumer demands”.We are curious as to his sources for this claim. According to our independent survey, 82.7% of consumers want to drink white wine which has been preserved in glass, and 74.9% of consumers prefer to have red wine served in glass(British Glass Taste Campaign Research).


We also believe it is important to reiterate the health benefits of glass packaging. Glass is inert so nothing can leach, it doesn’t react chemically with its contents and it offers an excellent barrier to gases. Glass is the only packaging material that fully preserves the original taste of wine, and with glass, wine tastes like wine! What’s more, the superiority of glass has been confirmed by several independent studies* in the past.


We would like to end this post with the quote from wine expert Philip Evins, who is not so keen to break the tradition of ensuringwine tastes as good as it can:


“Glass has proved to be a wonderful container for all types of liquid for a couple of thousands years and long it may continue”.


* A studycarried out by the Institute of Vine and Wine Sciences (ISVV) in Bordeaux, found that the flavour and chemical composition of white wine changed within six months of being packed in single‐ and multi‐layer PET bottles and bag‐in‐box.



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