Baileys Unveils New Bottle Design


Friends of Glass were interested to see Baileys Original Irish Cream has changed the shape of its famous bottle


While the original Baileys glass bottle was very distinctive, the new slim-line design allows for storage in the fridge – and important factor for those Baileys’ fans who prefer to drink it chilled. Garbhan O’Bric, Baileys global brand director commented:


“As one of the most-loved female spirits brands in the world, we need to not only to appeal to current Baileys consumers and adorers, but ensure we also appeal to each new generation of progressive, savvy and spirited women.”


Available worldwide from March 2013, the bottle gives more prominence to the ‘Double B’ brand icon and has a refreshed label to compliment the new look.


Do you love it or loathe it? Let us know what you think about the new Baileys’ glass bottle. Leave a comment below or get in touch with us on Facebook or tweet us @FriendsofGlassUK.


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