If you asked us, we’d probably say that Douwe Egberts new ‘No Ordinary Coffee’ TV advert may just be one of our favourite ads ever. It has all the right ingredients: creativity, fun, and of course, glass!
We love all the great ideas showcased in the ad, on how to give a jar a second life and reuse it once you’ve spooned the last drop of coffee out. Douwe Egberts suggests using it as a flower vase, storage, house decoration or sweet storage. For those who haven’t caught it on TV yet, you can watch it here.
Everyone knows that air is the enemy of food and coffee is no exception. Once coffee’s original packaging is opened, coffee can loose its freshness quickly. So in order to keep coffee fresh as long as possible, you want to store it in an air tight container, and glass over the years has proven to be the best solution.