We were disappointed to read last week about the packaging for Heinz’s new baby drinks range. Heinz has chosen 150ml plastic bottles for its new on-the-go baby drinks claiming that glass bottles were less convenient. We disagree. Glass is the only material that offers complete peace of mind on health – it is inert, requiring no additional layers chemicals to protect what it contains, making it the material of choice for baby food and drinks.
Glass is also now in many cases 40% lighter than 20 years ago, and is the only material to be infinitely recyclable. A typical glass jar or bottle can take just 30 days to go from recycling bin back to a new container on the store shelf. What’s not to like?
We know that choice of packaging is important too – 84% of consumers across Europe want the right to keep choosing glass packaging (The European Glass Packaging Survey). Respondents were aged 18 and older and represented a cross-section of each country’s population. A copy of the executive summary and full survey is available on request.
So our plea to Heinz is – please keep glass on the shelf and let your customers continue to enjoy the choice.
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