A former hedge fund employee who makes chutneys from waste food has been named as one of the UK’s most promising female entrepreneurs. Jenny Dawson, 27, was inspired to start Rubies in the Rubble by her mother who used to make preserves in glass jars from left-over fruit and vegetables at their family home in Scotland.
Miss Dawson, from Bethnal Green, is one of three finalists in the Veuve Clicquot New Generation Award, celebrating up-and-coming businesswomen under 35. She said: “It is overwhelming that a young, small company like ours was noticed. You see so much food waste everywhere. I thought there must be something that could be done about it.”
The company makes everything by hand; they are generous with ingredients, and are committed to the community. They source all their fruit and vegetables from surplus, fresh from the market. The preserves are then stored in glass jars, ensuring everything is kept fresher for longer.
Rubies in the Rubble also care about who makes their products. Their workforce is primarily made up of people who are struggling to get back into work, investing time and talent in training them to be connoisseurs.
Miss Dawson and her assistant — helped by three chefs — make more than 250 jars of chutney a day out of wasted food from stalls at their kitchen in New Spitalfields Market. The chutneys are stocked in Fortnum & Mason and go on sale at Selfridges next week.
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