According to an article published on Edie.net last week, the recent Soft Drinks Industry Sustainability Strategy report from the British Soft Drinks Association (BSDA) shows that soft drink manufacturers are on track to reach zero waste to landfill by 2015, and that maintaining product quality remains their key challenge.
It’s great to see that the report highlights the initiatives that companies like Coca Cola, Britvic and Shloer have taken to lightweight their glass packaging.
Shloer, for example, moved to using 750ml containers in June 2008. At that point, its 1 litre glass bottles weighed 660g.The new bottle now weighs 430g. Previously, to package 1ml of Shloer in a 1 litre bottle required 0.66g of glass. Now, packaging 1ml of Shloer requires 0.57g of glass in 750ml bottles.
This is just one example of how glass can help the BSDA close in on their objectives. Glass is a pure,sustainable form of packaging that’s healthy for both consumers and the environment, which ultimately leads to landfills not being crammed with packaging waste and our food and drinks retaining their original freshness for longer.
When it comes to sustainable packaging, glass has great credentials. Glass uses some of the earth’s most abundant raw materials – sand, soda ash and limestone – which when combined make a natural composition that is both 100% and endlessly recyclable.
Even when recycled again and again, the quality, purity and clarity of glass does not deteriorate. A bottle can go from a glass bank, through the recycling stream, remade into a new bottle and back on a store shelf in as little as 30 days.