Belu, the most ethical water brand, has become the first ever water brand to offer both still and sparkling water, bottled in green glass. Not only do the new green glass bottles have a higher recycled content of at least 70% than any of other clear glass brand, all profits from sales on the entire Belu water range will go straight to Wateraid.
These funds go towards helping to fund clean water projects in the world’s poorest communities. Since the beginning of its partnership with WaterAid, in 2011, Belu have already raised £199,100 already and have committed to a minimum of further £300,000 to be donated to WaterAid, by 2013.
Karen Lynch, Belu’s managing director said: “Swapping imported green glass bottled water for Belu’s green bottles is an easy and cost effective way for hotels and restaurants to do their bit for the environment and at the same time, help raise vital funds for WaterAid. Consumers are still getting quality bottled water, but in the most ethical way possible. Our growth over the last twelve months proves that switching from an imported brand will have a positive impact on sales.” Belu has committed to using at least 70% recycled glass content in all of its bottles in the future.